Mobile UI Design
•
User Experience
•
Interface Design
Nov 2021
CookIt Mobile App Design
CookIt Mobile App Design
Academic Project
Academic Project
✨Project Highlight
✨Project Highlight
Contains extensive user research, with 75+ survey respondents, video interviews and an in-person observation session.
Contains extensive user research, with 75+ survey respondents, video interviews and an in-person observation session.
Timeline
Timeline
Nov - Dec 2021
Nov - Dec 2021
My Role
My Role
UX Designer
UX Designer
Tools
Tools
Figma
Google Forms
Optimal Workshop
Overview
Overview
CookIt is a kitchen assistant application oriented towards the Indian market, that helps its users cook at home. It relies on the ingredients in the user's pantry and provides them with guided recipes they can cook, while motivating them to continue cooking.
I'm interactive!
The Background
The Background
This idea is the basis of my first UX project at college. It occurred to me while observing the food options in and around the campus area how expensive eating outside everyday can get.
To test this personally, I challenged myself to live on INR 100 a day for a week.
What I found during this time was that an average meal eating outside, in the semi-rural area around me, would cost at the very least INR 100. Since I did not want to survive on only one meal a day, I decided to cook for myself for the week, and it really put into perspective how much of a nutritious, tasty and pocket friendly meal one can cook for under INR 700 a week while even including some meat!
This idea is the basis of my first UX project at college. It occurred to me while observing the food options in and around the campus area how expensive eating outside everyday can get.
To test this personally, I challenged myself to live on INR 100 a day for a week.
What I found during this time was that an average meal eating outside, in the semi-rural area around me, would cost at the very least INR 100. Since I did not want to survive on only one meal a day, I decided to cook for myself for the week, and it really put into perspective how much of a nutritious, tasty and pocket friendly meal one can cook for under INR 700 a week while even including some meat!
This idea is the basis of my first UX project at college. It occurred to me while observing the food options in and around the campus area how expensive eating outside everyday can get.
To test this personally, I challenged myself to live on INR 100 a day for a week.
What I found during this time was that an average meal eating outside, in the semi-rural area around me, would cost at the very least INR 100. Since I did not want to survive on only one meal a day, I decided to cook for myself for the week, and it really put into perspective how much of a nutritious, tasty and pocket friendly meal one can cook for under INR 700 a week while even including some meat!
This idea is the basis of my first UX project at college. It occurred to me while observing the food options in and around the campus area how expensive eating outside everyday can get.
To test this personally, I challenged myself to live on INR 100 a day for a week.
What I found during this time was that an average meal eating outside, in the semi-rural area around me, would cost at the very least INR 100. Since I did not want to survive on only one meal a day, I decided to cook for myself for the week, and it really put into perspective how much of a nutritious, tasty and pocket friendly meal one can cook for under INR 700 a week while even including some meat!
The proof of concept was inspired by traditional sand artists, and aims to apply the action performed by them while drawing on sand to allow children to create shapes in sand without having to use any tool, keeping the experience tactile and attached for the child.
With this knowledge, I was puzzled at the amount of Zomato/Swiggy orders I saw around me everyday, and decided to further delve into research to figure out how a demographic can better utilize their time and resources to feed themselves a healthier meal at a lower price point.
With this knowledge, I was puzzled at the amount of Zomato/Swiggy orders I saw around me everyday, and decided to further delve into research to figure out how a demographic can better utilize their time and resources to feed themselves a healthier meal at a lower price point.
An INR 100 note (www.rbi.org.in/)
An INR 100 note (www.rbi.org.in/)
A delivery executive from Zomato (www.indiatoday.in)
A delivery executive from Zomato (www.indiatoday.in)
With this knowledge, I was puzzled at the amount of Zomato/Swiggy orders I saw around me everyday, and decided to further delve into research to figure out how a demographic can better utilize their time and resources to feed themselves a healthier meal at a lower price point.
Research
Research
The goal of this research phase was to understand all the problems bachelors living in India had with cooking most of their meals at home.
The goal of this research phase was to understand all the problems bachelors living in India had with cooking most of their meals at home.
The first step of data collection was to develop a questionnaire to be hosted on Google Forms, comprising of questions surrounding the respondents demographic, eating habits and grocery shopping habits.
This form was also used to source individuals for personal interviews.
The first step of data collection was to develop a questionnaire to be hosted on Google Forms, comprising of questions surrounding the respondents demographic, eating habits and grocery shopping habits.
This form was also used to source individuals for personal interviews.
View the Questionnaire
I then conducted personal interviews on video call, and also visited an individual fitting the demographic to observe, take video and develop a customer journey map of how they prepare their meals as a bachelor living alone.
I also shared the meal with them, which was frankly delicious!
I then conducted personal interviews on video call, and also visited an individual fitting the demographic to observe, take video and d of how they prepare their meals as a bachelor living alone.
I also shared the meal with them, which was frankly delicious!
Based on the data, I created a user persona, an empathy map, a customer journey map and an affinity map.
I then conducted personal interviews on video call, and also visited an individual fitting the demographic to observe, take video and d of how they prepare their meals as a bachelor living alone.
I also shared the meal with them, which was frankly delicious!
See the Data Analysis
Here are the insights gained from the research:
It is difficult to keep everyone's dietary needs in mind.
Lack of confidence
Scared of failure
Difficult Recipes
Only know a few recipes
Repetitive meals
Unable to try different cuisines
Creates a mess
Have to do the boring parts (chopping, prepping, etc) yourself
Laziness
Not having all the ingredients
I then conducted personal interviews on video call, and also visited an individual fitting the demographic to observe, take video and d of how they prepare their meals as a bachelor living alone.
I also shared the meal with them, which was frankly delicious!
Problem Statement
The user would like a friendly, motivational app that is tailored to their needs, that allows them to cook with confidence in their kitchen.
An insight cluster that did not come to mind before research was that the user lacks motivation to cook. Now I realize that inspiring the user to cook will be vital to the user experience.
Design
Design
Ideation
Ideation
UI Mockups
Interactive Figma Interface
Connect to Content
Add layers or components to infinitely loop on your page.
Built with
and lots of
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Copyright © Param Dadegaonkar